Brand & product studio · India
We build identities from the strategy up: name, logo, colour, packaging and photography. Then we carry them onto every product, space and screen the brand lives on.
Selected work
Brands, built end to end.
01 / 04India's first sugarcane-fruit juice brand.
A bold, deep-green identity for India's first sugarcane-fruit juice brand: nothing added, and nothing on the bottle but the juice.
02 / 04Every mile with a smile.
Product design, a cast of 3D characters and motion for a hyperlocal delivery service in Hosur and Krishnagiri: every mile with a smile.
03 / 04Since 1990. Now one tap away.
A new mark and a shopping app for a Hosur supermarket that has served the town since 1990: five floors and about 12,000 products, one tap away.
A slow walk through your own city.
A self-initiated brand and app concept for Singaporean seniors exploring their own city: an easy pace, cool rest stops and a real person one tap away.
Capabilities
One team, from strategy to shelf.
- 01
Strategy
Positioning, naming, brand story, product architecture.
- 02
Identity
Logo and wordmark, colour, type, iconography, guidelines.
- 03
Packaging
Structure, labels, compliance and shelf presence.
- 04
Art direction
Product photography, film and campaign imagery.
- 05
Digital
Websites, apps and ordering that carry the brand onto screens.
How we work
01
Discover
Business goals, audience and the competition.
02
Define
Positioning, story and the rules the brand keeps.
03
Design
Identity, packaging, photography and touchpoints.
04
Deliver
Guidelines, print-ready files, production support.