OG Labs

Studio · OG Labs Private Limited

Small studio. Whole brands.

OG Labs is a brand and product studio in India. We take a business from the first sketch of a logo to the sign on the wall, the bottle on the counter and the app in a customer's pocket.

How we think

Four rules we keep.

  1. 01

    Reasons before visuals

    We learn why customers choose you before we draw anything. A colour or a word stays only if it earns its place.

  2. 02

    Few rules, kept everywhere

    One colour, one voice and a handful of rules that hold up from a price tag to the side of a delivery van.

  3. 03

    Designed with the makers

    Printers, packers and developers see the work early, so nothing has to be redrawn once it reaches the factory floor.

  4. 04

    Real things, real places

    Bottles on a counter, a rider at a gate, a shop across five floors. We design for where the brand lives.

Also from OG Labs

We teach what we practise.

OG Labs Design Academy teaches design with the same brand system we use for client work.

Visit the Academy ↗
OG Labs