- Client
- Pallavi Megamart, Hosur
- Sector
- Retail, supermarket
- Scope
- Brand mark · App design · Design system · Illustration
- Year
- 2026
01The brief
Pallavi has sold groceries in Hosur since 1990: five floors and about 12,000 products. The shop wanted its customers to order from home without losing what makes it Pallavi.
We drew a new mark, a P that doubles as a shopping cart, set the app in Pallavi green and a bright lime, and laid out 12,000 products the way regulars already know the building: by floor.
02From sign to mark
The old supermarket sign worked on a shopfront, not on a phone. The new mark keeps the name and turns the P into a cart, so it reads even at app-icon size.
03Colour
Green is Pallavi. Lime is every button you press. Soft tints give each department its own tile.
04Typography
Aa
Inter
One family for everything, from 40 pt prices to 11 pt labels. Big, plain and easy to read for every age.
Fruits & Vegetables
₹349 ₹399
Delivering to Home · Railway Station Road
Since 1990
05Shop by floor
The app is laid out like the building.
Regulars know that fresh produce is in the basement and home needs are on the third floor. The app keeps that map instead of inventing new aisles.
- BasementPallavi Fresh: fruit, vegetables, dairy, frozen, drinks
- GroundFood: staples, snacks, masalas, breakfast
- 1stNon-food essentials
- 2ndLifestyle
- 3rdHome needs
06Illustration
A bold, friendly drawing for every shelf.
07The app
Big buttons, clear prices, nothing in the way.
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