A slow walk through your own city.

A companion for Singaporean seniors: plan an easy-paced day out, stay cool, take step-free routes, and reach a real person with one tap.

Two seniors on a garden walk in Singapore

Client: Self-initiated concept
Place: Singapore
Scope: Naming · Colour · Illustration · Voice · Product
Year: 2026

01The brief

Most Singaporean seniors now carry a smartphone, yet a day out still means heat, stairs and apps built for someone younger. Jalan is a brand and product concept for that day out.

A self-initiated project, built from desk research on older users, Singapore's transport and its cultures. No interviews or usability tests have been run yet, so everything here is a starting point to test with seniors, not a finished answer.

02The name

jalan.

Working wordmark, typeset in Roboto

“Jalan jalan” is Singlish for a casual stroll.

The working title was ElderPass. Jalan names the outing instead of the age group, in a phrase most Singaporeans already know.

03Colour, chosen for a multiracial city

Calm blues carry the app because they belong to no religion, race or party. Coral is kept for help. Red appears once: the 995 emergency button, always with an icon and words.

Navy

Carries the app.

#1C3D5A

Sky

Calm, neutral support.

#89C4F4

Grey

Screens and cards.

#F5F5F5

Coral

Help, and only help.

#FF7F50

Coral text

Coral that reads as text.

#B83A0E

Left out on purpose

Green as success

Linked to Islam and the Malay community; red with green reads as flags or Christmas.

Yellow and gold

The Malay royal colour, and festive.

Saffron as a main colour

Sacred in Hindu and Buddhist traditions.

All-black or all-white screens

Mourning colours in some cultures.

04Type and size

Roboto

Android's own face, familiar on the phones seniors already use. Text is chosen on the first screen and every screen grows with it.

Take the train, 3 stopsStandard

Take the train, 3 stopsLarge

Take the train, 3 stopsLargest

Main buttons are at least 56 px tall, above the 44 px accessibility bar. No hidden menus.

05Illustration

Chinese, Malay and Indian seniors, in everyday dress.

One soft, flat style in the brand blues with a touch of coral. No religious symbols, no stereotypes. Each step of a route gets its own picture. The illustrations were generated with AI to our art direction.